SIMILDIET, S.L. LABORATORIOS launches its cosmetics in the Thailand

Client:
The Spanish laboratory SIMILDIET manufactures an extensive portfolio of cosmetics and cosmeceuticals. It is extremely well-positioned in the Spanish market and operates in 45 countries globally.

Goal:
To launch SIMILDIET’s extensive range of cosmetics and cosmeceuticals in Thailand. In order to do so, the company needed to find a relevant distributor to represent its product lines in the Thai Market.

Methodology:
inQuve canvassed the Thai market, holding meetings locally and following up exhaustively, which resulted in the successful introduction of the products into the market, including both slimming and skin lightening treatments.
The Thai beauty market offers great potential, both in the professional segment, through spas and beauty salons, and in the clinical and dermatology segment.

Achivements:
SIMILDIET After a year spent working on the project together, SIMILDIET found a local distributor to represent its various product lines in the Thai market.
inQuve team was able to create action plans that were tailored both to the Aragón-based company and to the Thai market in order to guarantee the project’s success.