IBIS RICE and its social enterprise model entering into Singapore’s market

23 November, 2017

Client: Ibis Rice is a not-for-profit conservation enterprise Wildlife Friendly certified. They work directly with Cambodian farmers to produce organic jasmine rice, using sustainable techniques to protect the environment and the biodiversity of the region.

Goal: The creation of a meeting’s agenda between Ibis rice and companies interested in importing Cambodian rice into Singapore’s market, taking into account the features of the product and the customers target: organic and gourmet, since it is a variety known locally as Phkar Romduol.

Methodology: Inquve identified the companies registered as rice importers in Singapore to introduce Ibis Rice and its product. Introduce the company to the import managers of the selected companies to evaluate the options to collaborate. Inquve worked within a tight frame time, considering this first attempt as a tentative mission to widen the potential contacts in view of next expeditions of the company to Singapore.

Achievements: During this first approach in Singapore, Ibis Rice achieved the first major contact to introduce the product in their market, which it is the first step towards getting inside information and create a mid-term strategy for their brand. There are open contacts to follow up and discuss further collaboration in a next visit to the country.

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