IMPACT MEASUREMENT: Visit Polska campaign
Poland Tourism Organization, Ministry of Sports and Tourism Poland is the agency in charge of the promotion.
Impact Evaluation of the “Visit Polska” campaign in India in 2014 and Poland’s branding in Indians’ mindset.
The post-test evaluation had two pillars: On one side, on-line search engine to identify the impact on blogs, social networks and digital media and on the other side, in-depth interviews with retail managers, influencers and importers and Digital Focus Group with potential tourists in order to get their feedback about the campaign.
Client identified through our report pitfalls and strengths of the campaign to roll it out in other countries outside the European Union.