Market Record: Innovative market research

Client:
FIAB (Federation of Spanish Food and Beverage) is the industry representative of companies’ interests in EU and third countries.

Goal:
Inform Spanish F&B companies about the opportunities in Singapore in a very practical and visual way.

Methodology:
Pre-production included desk research, identification of key-stakeholders and shooting locations on retail outlets. 4-day production in Singapore in order to perform in-depth interviews with retail managers, influencers and importers.  The project resulted in 40 minute video with Infographics offering straight to the point information with visual support.

Achievements:
First market research produced in video for FIAB. Other clients realized about the potential of this new methodology to disseminate contents to companies and hired inQuve for video market research like Extenda’s “ Retail in India” project.