IMPACT MEASUREMENT: Visit Polska campaign

Client:
Poland Tourism Organization, Ministry of Sports and Tourism Poland is the agency in charge of the promotion.

Goal:
Impact Evaluation of the “Visit Polska” campaign in India in 2014 and Poland’s branding in Indians’ mindset.

Methodology:
The post-test evaluation had two pillars: On one side, on-line search engine to identify the impact on blogs, social networks and digital media and  on the other side, in-depth interviews with retail managers, influencers and importers and Digital Focus Group with potential tourists in order to get their feedback about the campaign.

Achievements:
Client identified through our report pitfalls and strengths of the campaign to roll it out in other countries outside the European Union.